Gender Differences and Identities in Chinese Advertising Language-中国期刊网

摘要 Itisassumedthatmenandwomendiffertosomeextentinusinglanguageinvarioussocialdomains.Apartfromdistinctivephysiologicalfeatures,asavehementlyconvincingsymbol,thelanguageoneusesmaymarkhisgenderwithspeciallabels.Basedontheselectionofthirty-twoChinesecommercialadsfromTV,thepaper,fromtheperspectiveofsociolinguistics,especiallythepertinencebetweenlanguageandgender,attemptstoexplorehowgenderidentitiesaremanifestedandconstructedthroughqualitativeanalysesofadvertisinglanguage.Then,thepaperalsotriestopresentsomepotentialaccountsforthedifferentgenderidentitiesandsomesuggestionsforreducingsexismthroughadvertisinglanguage.

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Gender Differences and Identities in Chinese Advertising Language

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Gender Differences and Identities in Chinese Advertising Language

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