摘要
The adjectives in English shop names are very similar to those in advertisement in that the words used by the merchants aim to attract the consumers or to cater to their psychological needs,so they have relatively less power upon the consumers. In the shop names with adjectives as modifiers that confine or describe the center words like nouns,The case is the same with English shop names. For example
出版日期
2009年08月07日（中国期刊网平台首次上网日期，不代表论文的发表时间）
