简介：摘要：为了宣传嘉兴红色文化，弘扬红船精神，本文将细致分析嘉兴红色文化与文创产品设计两者的微妙关系，设计出一系列具有宣传与教育意义的文创产品，将嘉兴红色文化通过文创产品作为载体的形式展现，不仅对嘉兴红色文化宣传具有积极的促进作用，也有利于嘉兴当地经济的发展。 关键词：嘉兴红色文化 文创产品设计 红船精神 Abstract：In order to publicize Jiaxing red culture and carry forward the red boat spirit, this paper will analyze the subtle relationship between Jiaxing red culture and cultural and creative product design, design a series of cultural and creative products with publicity and educational significance, and show Jiaxing red culture in the form of cultural and creative products, which not only plays a positive role in promoting the propaganda of red culture in Jiaxing, but also is beneficial to the development of local economy in Jiaxing. Keywords：Jiaxing red culture Cultural and creative product design Red boat spirit