简介:the material processes take up nearly 3/5 of the processes. Thus the copywriter puts his emphasis on stating the qualities of the Allianz Group.The process pattern of this advertisement is relational processes (sentence (1),then they continue to describe how you can do. The three processes are included in sentence (1) and (2) of the advertisement. The following sentences include seven material processes. Thus,newspapers and magazine advertising are consumer advertising. So the field of this advertising is consumer advertisement.The definition of
简介:people will know what the meaning of a text is. The purpose of functional discourse analysis is to evaluate the text. Before evaluating a text,its purpose is to explain why the text expresses the meaning. Halliday and Hasan hold that the purpose of the text analysis is explanation not interpretation. For a text,The aim (of SFG) has been to construct a grammar for purposes of text analysis