简介:摘要随着我国教育教学理念的不断更新发展,口语教学在初中英语教学计划中地位逐渐上升,改变了传统教学中片面重视书面英语的教学情境。在此背景下,寻求有效措施实现初中英语口语高效教学成为教师开展教学工作的重点,教师应树立正确的教师观、教学观,积极调整转变传统教学模式,合理引入口语教学,对学生进行系统专业化的口语教学引导,激发学生英语表达兴趣,帮助学生提高英语口语能力。
简介:广告文案语言需要像广告的目的性一样,必须对目标消费群表现出明确的影响作用,应当为广告的效益价值服务。因此广告语言必须具有抓住人心的作用,在简短的语句中把广告对象的特征、功用或本质树立起来。因此,广告语言的独特魅力必须得到广大创意者的高度重视,必须要把握准确、精辟而富有深意的广告特色语言。回想一下能够留在人们记忆中的广告经典语言,都是把广告对象最精彩的特性展现给受众的作品,因此抓住广告对象的本质特征,也就抓住了目标消费群体的消费心理,广告受众的消费目标就会被牵引。这样的广告语言在消费者内心会引起波澜,因为它与目标消费者能够建立起感情与理性相融的默契。但需要注意的是不能由于强调精辟和深意而走向艰涩,不能过分修饰文字,那样会拉开与消费者的心理距离,造成抗消费心理,以致倒人胃口。要创造简朴自然、新鲜凝练、富有诗意而又通俗易懂、生动可感的个性化语言。
简介:a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters.The whole paper is divided into five chapters. The first chapter traces back the origin of advertising and a brief introduction on the classifications,this communication process has a definite purpose to convince the target audience. The above three characteristics suggest advertising is closely connected with the society,rhetoric and ends with the linguistic features analyzed in the field of discourse analysis.The fourth chapter combines the viewpoints from the previous chapter third and explores the effect of the advertising English as a whole advertising process. The last chapter
简介:a piece of rock or a poem. The label of the English language is in fact a complex of many different ‘varieties’ of language in use in all kinds of situations in many parts of the world. Naturally,a way an audience can understand clearly. He also said that style should be neither above nor below the dignity of the subject but must be ‘appropriate’. Another student of language and human use of it,a student of English is