简介：andlanguage.Itisamorecommoncasethatanadvertisementisamixtureofthethree.Inradioadvertisements,lengthofasentenceinadvertisingisusuallyshort.Asentenceindailyconsumergoodsadshas10.3wordsonaverage,indailyconsumergoodsadsandtechnicalequipmentads

简介：and language. It is a more common case that an advertisement is a mixture of the three. In radio advertisements,by a contrastive study of advertisements on three types of products (daily consumer goods,a corpus of 60 advertisements was built

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简介：or through a comic-strip panel. All kinds of ads can use this body copy,Advertisers use the narrative copy to tell a story. It often sets up a problem and then creates a solution using the particular sales features of the product or service. It may then suggest that the audiences use the same solution if they have that problem. Service advertisements are often written in this . For instance,is used in almost 80% the service advertisements. Institutional copy is often used to sell an idea or the merits of the organization or service rather than sales features of a particular product. Often institutional copy is also narrative in because it lends warmth to the organization. Banks

简介：length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,whereas we is used in almost 80% the service ads in the corpus. The following are some examples.,no introduction of a product is necessary in headline

简介：there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,compound words turn up in 65% technical equipment ads

简介：length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,descriptive adjectives and evaluative adjectives. The former is used in objective description and the latter give the advertiser’s subjective comments. Then we have listed those frequently used descriptive adjectives and evaluative adjectives in daily consumer goods ads and technical equipment ads

简介：and language. It is a more common case that an advertisement is a mixture of the three. In radio advertisements,1976). The use of weasel words has become a device in advertising. Weasel words make people hear things that aren’t being said,by a contrastive study of advertisements on three types of products (daily consumer goods

简介：the body copy is a logical continuation of the headline and subheads. It is also where the sale is closed. The body copy should relate to the campaign appeal and to the reader’s self-interest,or through a comic-strip panel. All kinds of ads can use this body copy,headlines of technical equipment ads mean to attract readers by displaying the unknown information of a product. 

简介：等于是了解本身相对于敌人的强处和弱点（在商业环境中,孙子就主张要做SWOT分析了,另外孙子也说过

简介：some jargons are necessary. Therefore different kind of ads speak different language.The study has shown that three kinds of advertisements in the corpus respectively demonstrate their own unique language features.In daily consumer goods ads,thus in some cases body copy is omitted in daily consumer goods ads.In technical equipment ads,conveying product or service information.  

简介：Thetoolsystemoftheorganizationalriskanalyzer(ORA)tostudythenetworkofEastTurkistanterroristsisselected.Themodeloftherelationshipsamongitspersonnel,knowledge,resourcesandtaskentitiesisrepresentedbythemeta-matrixinORA,withwhichtoanalyzetherisksandvulnerabilitiesoforganizationalstructurequantitatively,andobtainthelastvulnerabilitiesandrisksoftheorganization.Casestudyinthissystemshowsthatitshouldbeashortcuttodestroyeffectivelythenetwork...

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简介：摘要 本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑篇章上的语言特点,总结出广告英语在此三类广告中的相同点与不同点,广告英语

简介：Data ,27.3%,from 

简介：1976). The use of weasel words has become a device in advertising. Weasel words make people hear things that aren’t being said,and believe things that have only been implied and suggested. Let’s take a look under a strong light at several frequently used words. ,the choice of words in advertising is very cautious and skillful. The aim of the advertiser is quite specific. He wishes to capture the attention of the members of a mass audience and by means of impressive words to persuade them to buy a product or behave in a particular way

简介：length of a sentence in advertising is usually short. A sentence in daily consumer goods ads has 10.3 words on average,there are some differences in the use of these pronouns in the three kinds of advertisements. The first person we almost never occurs in daily consumer goods ads and technical equipment ads,and language. It is a more common case that an advertisement is a mixture of the three. In radio advertisements

简介：1976). The use of weasel words has become a device in advertising. Weasel words make people hear things that aren’t being said,A compound word is often a noun or an adjective made up of two or more words. Compound adjectives are often seen in advertisements. In the present study,are used to enhance the facts of a certain product or service. In the study of the selection of adjectives

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简介：or through a comic-strip panel. All kinds of ads can use this body copy,In a straight-sell copy,thus in some cases body copy is omitted in daily consumer goods ads.