简介:
简介:
简介:Memeplaysanimportantroleinthedevelopmentofadvertisementasaunitofculture.Itsreplicationandtransmissionprovideaneffectivemeansforcreatingadvertisementsandanewwayforustoanalyzeadvertisinglanguage.Twowaysincludingmemeticgenotypeandmemeticphenotypeformemestobereplicatedandtransmittedintheadvertisinglanguageareanalyzed.Then,howtosuccessfullycreatecommercialadvertisementsisexplored.Finally,itisconcludedthattheconcise,familiar,popularandoriginalmemescancontributetosuccessfulcommercialadvertisements.
简介:(continuedfromIssue61)TextualEnhancementThereareanumberofstudiesthathaveinvestigatedtheeffectsoftextualenhancementondrawingthelearner'sattentiontogrammar,andthemethodhasbeendescribedastheleastexplicitandtheleastintrusivemethodoffocusonform(Doughty&Varela,1998).Itinvolveshighlightingcertainfeaturesofinputthatmightgounnoticedundernormalcircumstancesbytypographicallymanipulatingthemthroughboldfacing,italicizing,underlining,orcapitalizing.Theassumptionisthatsuchmanipulationsenhancetheperceptualsaliencyofthetargetstructures,andthis,hence,increasestheirchanceofbeingnoticed.Arelatedtechniqueisthepro-