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  • 简介:Memeplaysanimportantroleinthedevelopmentofadvertisementasaunitofculture.Itsreplicationandtransmissionprovideaneffectivemeansforcreatingadvertisementsandanewwayforustoanalyzeadvertisinglanguage.Twowaysincludingmemeticgenotypeandmemeticphenotypeformemestobereplicatedandtransmittedintheadvertisinglanguageareanalyzed.Then,howtosuccessfullycreatecommercialadvertisementsisexplored.Finally,itisconcludedthattheconcise,familiar,popularandoriginalmemescancontributetosuccessfulcommercialadvertisements.

  • 标签: MEMETICS MEME GENOTYPE PHENOTYPE commercial ADVERTISEMENTS
  • 简介:(continuedfromIssue61)TextualEnhancementThereareanumberofstudiesthathaveinvestigatedtheeffectsoftextualenhancementondrawingthelearner'sattentiontogrammar,andthemethodhasbeendescribedastheleastexplicitandtheleastintrusivemethodoffocusonform(Doughty&Varela,1998).Itinvolveshighlightingcertainfeaturesofinputthatmightgounnoticedundernormalcircumstancesbytypographicallymanipulatingthemthroughboldfacing,italicizing,underlining,orcapitalizing.Theassumptionisthatsuchmanipulationsenhancetheperceptualsaliencyofthetargetstructures,andthis,hence,increasestheirchanceofbeingnoticed.Arelatedtechniqueisthepro-

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