简介:在上面提到的由消费明星做的那些广告中,明星做广告,由消费明星把消费伦理宣扬得赤裸裸的莫过于王志文做的"派"牌服装广告
简介:在上面提到的由消费明星做的那些广告中,明星做广告,由消费明星把消费伦理宣扬得赤裸裸的莫过于王志文做的"派"牌服装广告
简介:这一类广告通过使用模糊限制词、模糊数量词、模糊动词、修饰性形容词以及符号和缩略语等具备模糊性的语言来突破日常行为的规范,the purpose of the paper is to make people equip with a better manipulation of fuzzy advertising,advertising English has its unique features compared with English for other purposes. Fuzziness function in advertising English plays a positive role in human communication. Through linguistic realizations of fuzziness in advertising English from semantic angle to rhetorical devices in the text