简介：Globalmobilecommunicationisoneofthemostdynamicandimportantservicemarkets.Severalresearcherssuggestusingatheoreticalapproachtodevelopamuchdeeperinsightintokeymarketingconstructs,suchasservicequality,customerperceivedvalue,customersatisfaction,perceivedswitchingcosts,corporateimage,andcustomerloyalty,isvitaltothemobilecommunicationsmarket.Thispaperaimstoinvestigatetheroleofservicequality,trust,andperceivedvalueoncalculativecommitmentandloyaltyintentioninthecustomersofmobiletelephonenetworkserviceproviders(MTNSPs).Tonotifythemeaningfulfactorsforthecalculativecommitmentandloyaltyintentionoftheusersinusingmobilephones,thisstudyfocusesontheeffectofservicequalityandperceivedvalueinthetrustandidentifyingtheroleoftrustinformingcustomerloyalty.Asmanyas125usersofmobilephoneusers—housewifeweresurveyedinCoimbatore,TamilNadu,India.Thedataareanalyzedbypathanalysis.Thisstudyshowsthatservicequalityhasadirectandpositiveeffectontrust,trusthasadirectandpositiveeffectoncalculativecommitment,calculativecommitmenthasadirectandpositiveeffectonloyalty,anddirectandpositiverelationshipbetweenperceivedvalueandcalculativecommitment,perceivedvalue,andloyaltyarealsoconfirmed.Intermsofmobiletelecommunicationsystems,itisfoundthattheusersmayexhibitnoticeabledifferencesinusingthisservice.Thisstudyprovidesimportanthintstostrengthentherelationshipbetweenthenetworkserviceprovidersandtheircustomers.